Tag Archives: small business marketing

The Business Start-Up Show in London

Hi everyone!

Thanks again for visiting this blog… great to have you! Well, I’m going on holiday tomorrow and wont be back til next week, so in the meantime, get your free tickets for the business start up show and start planning your trip there!! 🙂

More money saving tips when I get back next week…

http://www.bstartup.com/

Starting a business?

As an industry-leader, Business Startup is free for anyone thinking about starting a business or expanding a business. With seminars, exhibitors, advice, opportunities, and much more, can you afford to miss out?

Enjoy!

http://www.bstartup.com/

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What the F**K is Social Media – great slideshow!!

View more documents from Marta Kagan.

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Mini Marketing Tip 2 – Image

Hello readers,

Here’s an interesting controversial thought: People judge you and pre-determine how you’re going to be by the way you look.

Don’t agree? Watch this video as proof (love her or hate her, you cant dispute that this was true in her case.)
So, if people judge you by the way you look, or at least make an initial judgement, then if you are representing your business.. how does this translate?

Well, if you show up to networking events with dirty hair, un-ironed clothes and slouched shoulders, then think of how people will see you. Yes, you can never judge a book by it’s cover, however, the reality is that we do form an impression of someone by the way they look. This possibly comes from the time of the caveman and is linked to a survival instinct; you had to know whether someone was friend or foe instantly!

It doesn’t matter how great your product is or how spectacular you are at providing the service that you do, if you are not dressed to reflect what you do, then people will make a pre-judgment on what you provide as a business.

Comments and/or experiences welcome!

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Mini Marketing Tip 1 – Social Media

Marketing has had a turnaround! It’s no longer about company promotion,… it’s now about consumer referral.
With tools like twitter, facebook, stumbleupon and youtube, with many others, the public can now vote on their favourite companies… online. Marketing should now be about providing advice, support and expertise to the market, building relationships with your target market. Your brand needs to be online as well as offline, using the social media most relevant to your target market.
Get started now!

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Marketing Show in London Tues and Wed

The UK’s first and only event for integrated marketing – opens Tuesday 30 June at 9.30am! We’ve noticed, (I’m sure you have too!) that the role of the marketer and marketing departments have been changing. You’re likely to be involved in more elements of the marketing mix, work across various disciplines and work closely with previously separate departments – all to create the most effective and kick ass campaigns!

What is Marketing Week Live? Produced by Marketing Week, it’s the UK’s only event to reflect your changing role, providing a single destination event for market research, online marketing, data marketing and in-store marketing activity. The Show opens this week on Tuesday 30 June from 9.30am – 5.00pm and again on Wednesday 1 July from 9.30am – 4.30pm. Plan your journey here!

We’ve brought together four individual exhibitions, each with a specific conference, into one venue at one time, creating a true melting pot of ideas and inspiration for the most forward thinking marketers! Plus …We’re adding to that, the fabulous and FREE to attend, Marketing Week Live Centre Stage, where some of the biggest names will be speaking, including: Moray MacLennan, CEO, M&C Saatchi Nick Bampton, Managing Director, Viacom Brand Solutions Chris Maples, UK APS, Sales Director, Microsoft Advertising Simon Thompson, European Managing Director, Lastminute.com David Wheldon, Global Marketing Director, Vodafone Rachel Bristow, Markting Comms & Buying Director, Unilever Martin Glen, CEO, Birdseye plus more!

These leading characters in the industry will take to the stage and give their opinions, some outspoken!, on the challenges facing today’s marketer. So this really is it … the one event that will get your creative juices flowing, your imagination whirring, leave you truly inspired and armed with original ideas to take you and your integrated marketing forward in 2009 and beyond!

http://www.marketingweeklive.co.uk/

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How to stand out in your marketing!

Hello readers,

I’ve been quiet the last few days, busy preparing for the next stage of development in business. I went to an event the other night called ‘How to Barack Obama your Business’ by Rod Sloane, which was excellent and he explained about how to be different in your marketing. On friday I will post a few notes that I took from the seminar.

One thing that really stood out for me was a gentleman called Theo, who is a magician. As you can see from the video, he markets himself quite well! Now, I know that maybe in your business wearing a bunny covered blue suit might not be relevant… but just give it some thought.. how can you stand out and be different in your industry?!

Thoroughly recommend this event… http://obamayourbusiness.eventbrite.com/

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Marketing Maestros: Innovative Strategies for Small Companies

Panel discussion followed by a networking reception
British Library Conference Centre
Monday 22 June 2009
18.15-21.00
£10.00 (concessions £7.50)

You’ve started your own business and your product offering is in place. Now the world needs to know about you. This evening panel debate and discussion features successful entrepreneurs who’ve used innovative marketing techniques to build a great profile; plus the UK’s top expert on online brand-building.

The evening will cover marketing on a shoestring, the power of word-of-mouth, building your personal brand and e-marketing.

Book here: http://www.bl.uk/bipc/inspiring.html

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