Tag Archives: Marketing
Here’s an interesting controversial thought: People judge you and pre-determine how you’re going to be by the way you look.
Don’t agree? Watch this video as proof (love her or hate her, you cant dispute that this was true in her case.)
So, if people judge you by the way you look, or at least make an initial judgement, then if you are representing your business.. how does this translate?
Well, if you show up to networking events with dirty hair, un-ironed clothes and slouched shoulders, then think of how people will see you. Yes, you can never judge a book by it’s cover, however, the reality is that we do form an impression of someone by the way they look. This possibly comes from the time of the caveman and is linked to a survival instinct; you had to know whether someone was friend or foe instantly!
It doesn’t matter how great your product is or how spectacular you are at providing the service that you do, if you are not dressed to reflect what you do, then people will make a pre-judgment on what you provide as a business.
Comments and/or experiences welcome!
I’ve been quiet the last few days, busy preparing for the next stage of development in business. I went to an event the other night called ‘How to Barack Obama your Business’ by Rod Sloane, which was excellent and he explained about how to be different in your marketing. On friday I will post a few notes that I took from the seminar.
One thing that really stood out for me was a gentleman called Theo, who is a magician. As you can see from the video, he markets himself quite well! Now, I know that maybe in your business wearing a bunny covered blue suit might not be relevant… but just give it some thought.. how can you stand out and be different in your industry?!
Thoroughly recommend this event… http://obamayourbusiness.eventbrite.com/
This was very interesting and relevant right now in the current climate… training and marketing budgets are the first to go when there is a recession…