The Formula for Success
In the last blog we agreed with Woody Allen that 80% of success is showing up.
But you and I both know that isn’t the whole formula! So what is the other 20%? And how can it be effective when it’s such a small percentage?
Well the good news is that the next part of the formula is to always give 110%! Thankfully this means that there is more than 20% left
So how can you always give 110%?
Here are 3 effective ways.
Give to yourself!
If you start by looking after yourself you will have the energy and ability to give to your business and clients. So right now book yourself some time off!
It must be said though that time does not necessarily have to be time off to be restorative, if you are creative you can enjoy a little bit of ‘me time’ in all kinds of situations. Make your journey to work an escape by making your car smell nice, reading a novel on the train, listening to music you love. My father has to spend a lot of time driving so he tends to listen to books in the car that he downloads from www.audible.com, they also have a terrific selection of personal and business development books too – or you can find my favourites of these on my website in my bookshop – www.illuminate-coaching.co.uk
In this day and age everybody seems to be promising us the moon and all we often end up with is an apology (if that) and a sense of disappointment. Instead of trying to lure customers with cheap promises of delivery half an hour ago or a sales course that will make you a million pounds in 50 minutes it is better to promise only what you know you can deliver. If you know delivery will take at least 5 hours but no more than a day then promising next day delivery means you can exceed your customers’ expectations.
It’s also a good idea to look at what could prevent you from delivering your promises and have a back –up plan in place to keep you as close to on track as possible, for example if you run an online store what will you do if your computer crashes while you are trying to process orders?
Look at things from your client’s point of view
What does your client need? What problems do they face? You may think you know your clients well but they will always surprise you. Try to view your clients as people rather than mere demographics, talk to them, and listen to them and you have a great chance of being able to give them110%. Treat their problems seriously and go out of your way to solve them and you’ll have a customer for life. I clearly remember this happening for me; I’d just taken a management role and was supposed to have a particular suit from a well known High Street store as my uniform. Only this uniform had been set 4 months before and the styles in this shop change quite quickly. When I went to buy it there was 1 jacket in my size and 2 of the shirts, however one of the assistants took the trouble to phone every store in the area and got my whole uniform for me in less than a week. I still go to Next before anywhere else because of this!
So go on … give it all you’ve got!