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The Formula for Success – Part 2 by Gemma (guest blogger)

The Formula for Success

In the last blog we agreed with Woody Allen that 80% of success is showing up.
But you and I both know that isn’t the whole formula!  So what is the other 20%? And how can it be effective when it’s such a small percentage?

Well the good news is that the next part of the formula is to always give 110%! Thankfully this means that there is more than 20% left

So how can you always give 110%?

Here are 3 effective ways.

Give to yourself!

If you start by looking after yourself you will have the energy and ability to give to your business and clients. So right now book yourself some time off!
It must be said though that time does not necessarily have to be time off to be restorative, if you are creative you can enjoy a little bit of ‘me time’ in all kinds of situations. Make your journey to work an escape by making your car smell nice, reading a novel on the train, listening to music you love. My father has to spend a lot of time driving so he tends to listen to books in the car that he downloads from www.audible.com, they also have a terrific selection of personal and business development books too – or you can find my favourites of these on my website in my bookshop – www.illuminate-coaching.co.uk

Underpromise, Overdeliver

In this day and age everybody seems to be promising us the moon and all we often end up with is an apology (if that) and a sense of disappointment. Instead of trying to lure customers with cheap promises of delivery half an hour ago or a sales course that will make you a million pounds in 50 minutes it is better to promise only what you know you can deliver. If you know delivery will take at least 5 hours but no more than a day then promising next day delivery means you can exceed your customers’ expectations.
It’s also a good idea to look at what could prevent you from delivering your promises and have a back –up plan in place to keep you as close to on track as possible, for example if you run an online store what will you do if your computer crashes while you are trying to process orders?

Look at things from your client’s point of view

What does your client need? What problems do they face? You may think you know your clients well but they will always surprise you. Try to view your clients as people rather than mere demographics, talk to them, and listen to them and you have a great chance of being able to give them110%. Treat their problems seriously and go out of your way to solve them and you’ll have a customer for life. I clearly remember this happening for me; I’d just taken a management role and was supposed to have a particular suit from a well known High Street store as my uniform. Only this uniform had been set 4 months before and the styles in this shop change quite quickly. When I went to buy it there was 1 jacket in my size and 2 of the shirts, however one of the assistants took the trouble to phone every store in the area and got my whole uniform for me in less than a week. I still go to Next before anywhere else because of this!

So go on … give it all you’ve got!

Gemma Thompson
http://www.illuminate-coaching.co.uk

Gemma

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Guest blogger, Gemma, talks about The Formula for Success!

The Formula for Success

Woody Allen, the great American comedian once said that 80% of success is showing up.

And I would have to agree with him. After all, if I hadn’t entered this competition I wouldn’t be writing this blog post now for you all to read!

Of course there is more to success than that – and I will look at some of the other ingredients in the other blog posts this week.

So how can you make your business more successful by showing up?

Here are 3 effective ways.

SEO your Website

3 little letters that can strike terror into the heart of small business owners! Getting your website on the first page of Google seems to be comparable these days to finding the Holy Grail! There are a lot of ways to improve your visibility. I’m sure you’ve already heard of keywords so I’ll just say one thing about these – remember to use as your keywords the type of phrases that your customers will type into their searchbar – avoid jargon at all costs!

You can also raise your ranking by having lots of links to your site on other websites. You can do this by listing yourself on directories. Some of these are free but some do charge. I’ve put together a Links Directory of all the places I’ve found to link to my site – not all of these links will be relevant to your business but a lot of them are generic – to get it email me at gemma@illuminate-coaching.co.uk with the words Link Directory in the subject bar!

Network

One of the best ways to build peoples trust in your business is for them to meet you or have you recommended to them by someone that knows you. There are lots of different networking events so it’s possible for everyone to find a group they feel comfortable with. To find an event in your area go to http://www.findnetworkingevents.com/ or http://www.bni-europe.com/uk/

When you go along to a group look on it as an opportunity to build relationships, not as an opportunity to sell. If you walk in and try to push your product or service down people’s throats all you will do is alienate people so instead approach it with the attitude of getting to know people and seeing how you might be able to help them.

Also, you need to speak to people! Sounds obvious I know but I can’t count the amount of networking events I’ve been to where I’ve seen someone cowering in the corner. I always make it a point to go and speak to these people – if you are a little nervous yourself this is a wonderful thing to do, the person you approach is certain to feel grateful and relieved that you have ‘rescued’ them.

There is likely to be too many people at the event for you to talk to everybody there. You’ll be lucky to talk to more than 3 or 4 in depth. This is one of the reasons it is important to attend the same groups regularly.

Use PR

Get yourself in the local paper! Or a national paper! Or on radio, TV or in a magazine! The choice is endless. And the media is in constant need of new stories so if you can provide one for them you might be surprised how willing they are to run it!

To do this you need to mentally step outside your business and look at it from a different angle – what is newsworthy about your business? Have you won an award? Are you expanding? Are you having an event or supporting a charity? Is it YOU that’s interesting? How did you get to where you are now?

One good site to upload these to is http://www.free-press-release.com/

If you find it really impossible or too time consuming to do this yourself there are plenty of excellent PR companies out there.

 Ok, got to go put my shades on now as you are all set to dazzle!

Gemma Thompson
http://www.illuminate-coaching.co.uk

Gemma

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