Category Archives: Mindset

Guest blogger, Gemma, talks about The Formula for Success!

The Formula for Success

Woody Allen, the great American comedian once said that 80% of success is showing up.

And I would have to agree with him. After all, if I hadn’t entered this competition I wouldn’t be writing this blog post now for you all to read!

Of course there is more to success than that – and I will look at some of the other ingredients in the other blog posts this week.

So how can you make your business more successful by showing up?

Here are 3 effective ways.

SEO your Website

3 little letters that can strike terror into the heart of small business owners! Getting your website on the first page of Google seems to be comparable these days to finding the Holy Grail! There are a lot of ways to improve your visibility. I’m sure you’ve already heard of keywords so I’ll just say one thing about these – remember to use as your keywords the type of phrases that your customers will type into their searchbar – avoid jargon at all costs!

You can also raise your ranking by having lots of links to your site on other websites. You can do this by listing yourself on directories. Some of these are free but some do charge. I’ve put together a Links Directory of all the places I’ve found to link to my site – not all of these links will be relevant to your business but a lot of them are generic – to get it email me at gemma@illuminate-coaching.co.uk with the words Link Directory in the subject bar!

Network

One of the best ways to build peoples trust in your business is for them to meet you or have you recommended to them by someone that knows you. There are lots of different networking events so it’s possible for everyone to find a group they feel comfortable with. To find an event in your area go to http://www.findnetworkingevents.com/ or http://www.bni-europe.com/uk/

When you go along to a group look on it as an opportunity to build relationships, not as an opportunity to sell. If you walk in and try to push your product or service down people’s throats all you will do is alienate people so instead approach it with the attitude of getting to know people and seeing how you might be able to help them.

Also, you need to speak to people! Sounds obvious I know but I can’t count the amount of networking events I’ve been to where I’ve seen someone cowering in the corner. I always make it a point to go and speak to these people – if you are a little nervous yourself this is a wonderful thing to do, the person you approach is certain to feel grateful and relieved that you have ‘rescued’ them.

There is likely to be too many people at the event for you to talk to everybody there. You’ll be lucky to talk to more than 3 or 4 in depth. This is one of the reasons it is important to attend the same groups regularly.

Use PR

Get yourself in the local paper! Or a national paper! Or on radio, TV or in a magazine! The choice is endless. And the media is in constant need of new stories so if you can provide one for them you might be surprised how willing they are to run it!

To do this you need to mentally step outside your business and look at it from a different angle – what is newsworthy about your business? Have you won an award? Are you expanding? Are you having an event or supporting a charity? Is it YOU that’s interesting? How did you get to where you are now?

One good site to upload these to is http://www.free-press-release.com/

If you find it really impossible or too time consuming to do this yourself there are plenty of excellent PR companies out there.

 Ok, got to go put my shades on now as you are all set to dazzle!

Gemma Thompson
http://www.illuminate-coaching.co.uk

Gemma

Advertisements

1 Comment

Filed under Marketing, Mindset, Social Networking for Business, Strategy

How to stand out in your marketing!

Hello readers,

I’ve been quiet the last few days, busy preparing for the next stage of development in business. I went to an event the other night called ‘How to Barack Obama your Business’ by Rod Sloane, which was excellent and he explained about how to be different in your marketing. On friday I will post a few notes that I took from the seminar.

One thing that really stood out for me was a gentleman called Theo, who is a magician. As you can see from the video, he markets himself quite well! Now, I know that maybe in your business wearing a bunny covered blue suit might not be relevant… but just give it some thought.. how can you stand out and be different in your industry?!

Thoroughly recommend this event… http://obamayourbusiness.eventbrite.com/

Leave a comment

Filed under Marketing, Mindset, Videos

The Entrepreneur

Leave a comment

Filed under Mindset, Videos

The difference between great and good customer service

I found this story on another blog and thought that it was well worth sharing with you. It really illustrates the differences between good and bad customer service and how you dont have to play small.. think outside of the box! In the story a yellow cab driver treats his customers as if he is a limo service… therefore increasing his sales and revenue… how can you play big in your business? What are you now and what could you be? Enjoy!

“No one can make you serve customers well. That’s because great service is a choice.

A certain Harvey Mackay tells a wonderful story about a cab driver that proved this point.

Harvey was waiting in line for a ride at the airport. When a cab pulled up, the first thing he noticed was that the taxi was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the cab driver jumped out and rounded the car to open the back passenger door for Harvey . He handed Harvey a laminated card and said: ‘I’m Wally, your driver. While I’m loading your bags in the trunk I’d like you to read my mission statement.’

Taken aback, Harvey read the card. It said:
Wally’s Mission Statement: To get my customers to their destination in the quickest, safest and cheapest way possible in a friendly environment.

This blew Harvey away. Especially when he noticed that the inside of the cab matched the outside. Spotlessly clean!
As he slid behind the wheel, Wally said, ‘Would you like a cup of coffee? I have a thermos of regular and one of decaf.’
Harvey said jokingly, ‘No, I’d prefer a soft drink.’ Wally smiled and said, ‘No problem. I have a cooler up front with regular and Diet Coke, water and orange juice.’ Almost stuttering, Harvey said, ‘I’ll take a Diet Coke.’

Handing him his drink, Wally said, ‘If you’d like something to read, I have The Wall Street Journal, Time, Sports Illustrated and USA Today.’
As they were pulling away, Wally handed Harvey another laminated card, ‘These are the stations I get and the music they play, if you’d like to listen to the radio.’

And as if that weren’t enough, Wally told Harvey that he had the air conditioning on and asked if the temperature was comfortable for him.
Then he advised Harvey of the best route to his destination for that time of day. He also let him know that he’d be happy to chat and tell him about some of the sights or, if Harvey preferred, to leave him with his own thoughts.

‘Tell me, Wally,’ an amazed Harvey asked the driver, ‘have you always served customers like this?’

Wally smiled into the rear view mirror. ‘No, not always. In fact, it’s only been in the last two years. My first five years driving, I spent most of my time complaining like all the rest of the cabbies do. Then I heard the personal growth guru, Wayne Dyer, on the radio one day. He had just written a book called ‘You’ll See It When You Believe It’. Dyer said that if you get up in the morning expecting to have a bad day, you’ll rarely disappoint yourself. He said, ‘Stop complaining! Differentiate yourself from your competition. Don’t be a duck. Be an eagle. Ducks quack and complain. Eagles soar above the crowd.’

‘That hit me right between the eyes,’ said Wally. ‘Dyer was really talking about me. I was always quacking and complaining, so I decided to
change my attitude and become an eagle. I looked around at the other cabs and their drivers. The cabs were dirty, the drivers were unfriendly, and the customers were unhappy. So I decided to make some changes. I put in a few at a time. When my customers responded well, I did more.’

‘I take it that has paid off for you,’ Harvey said.

‘It sure has,’ Wally replied. ‘My first year as an eagle, I doubled my income from the previous year. This year I’ll probably quadruple it. You were lucky to get me today. I don’t sit at cabstands anymore. My customers call me for appointments on my cell phone or leave a message on my answering machine. If I can’t pick them up myself, I get a reliable cabbie friend to do it and I take a piece of the action.’

Wally was phenomenal. He was running a limo service out of a Yellow Cab.
Harvey says “I’ve probably told that story to more than fifty cab drivers over the years, and only two took the idea and ran with it. Whenever I go to their cities, I give them a call. The rest of the drivers quacked like ducks and told me all the reasons they couldn’t do any of what I was suggesting. “

Wally the Cab Driver made a different choice. He decided to stop quacking like a duck and start soaring like an eagle. How about us?

A man reaps what he sows. Let us not become weary of doing well, for at the proper time we will reap the deserved harvest, if we do not give up!

Ducks Quack, Eagles Soar”

Leave a comment

Filed under Mindset, Strategy

Friday’s inspiring story

I love this story! I know that it’s not really to do with business, however, it’s a friday and an inspiring story like this one will really give a feel good factor for the weekend! When you’re in business, it’s important not to forget the important things in life.. like family and friends 🙂

Would love to know what their secret is.. a different era of expectations?

Frank and Anita Milford tied the knot at Torpoint registry office in Cornwall on May 26, 1928, after meeting at a dance in the St Budeaux area of Plymouth in 1926. Mr Milford is 101 and Mrs Milford will turn 101 next month, making them both the only living couple to reach a century.

The pair, who have two children, five grandchildren and seven great grandchildren, say they still have little arguments, but will always have a kiss and cuddle before they go to bed. Their 74-year-old son, also called Frank, said the secret to their parents’ successful marriage was simply being happy with each other. He said: “They’ve enjoyed themselves, enjoyed their lives very much but they’ve been always very content with their lot.”

Mr Milford worked at Devonport dockyard until he retired at 60. The couple stayed in Plymouth throughout the Second World War and the Blitz, twice having narrow escapes from bombs – including one which dropped on their house.

See the story and video here.

Leave a comment

Filed under Mindset

Shift Happens

The Small Business Angel
Your Business Success is My Business

website:   http://www.TheSmallBusinessAngel.com
contact:   +44 (0)7886 593 076
skype:       cemanthe

Leave a comment

Filed under Mindset, Videos

The Mindset of Wealth

I went to a seminar last night which spoke about the mindset of wealth and there was a very interesting idea… you wont make money until you do what comes naturally to you! Haven’t you noticed that you are at your most happiest when you are doing what you love? There is a belief that when you are in your ‘flow’ (doing what comes naturally), you will make more money than you ever thought possible!

Here is a video I found which covers this idea a bit better:

Leave a comment

Filed under Mindset, Videos