Monthly Archives: July 2009

Questions to ask when starting a business…

Here are some questions to ask yourself when starting a business…

– What will the business do?
– Where will it operate?
– Will I need premises?
– Do I need people to make it happen?
– Can I do it on my own?
– Can I fund the business myself, or do I need financial support?
– How long will it take to get the business into profit?
– What relevant experience or support do I need?
– Have I got what it takes to make it work?

The most important thing to remember about starting a business is ‘determination’. Seeing it through, even through the tough times. All of the top leaders in business have succeeded because of a determination to make it work.

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Filed under Business Plan, Strategy

Working from home, staying healthy

When you’re working from home and not commuting on a daily basis, it’s important to remember to keep healthy. Drink lots of water, go for a walk and take regular breaks. Set yourself a daily goal to walk, drink water, eat fruit and have a tea break at least every 2 hours. This was you will keep your mind clear and yourself ready for business.

If you have a day where you are tired or need a break, then have one! Stay in bed, read a book, watch your favourite movie – do something you love and take some time off.. it’s your body telling you that you need a break. It’s very easy to forget to breathe when working for yourself, but you wont be doing your clients any favours by being unwell.

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Filed under Mindset

Mini Marketing Tip 2 – Image

Hello readers,

Here’s an interesting controversial thought: People judge you and pre-determine how you’re going to be by the way you look.

Don’t agree? Watch this video as proof (love her or hate her, you cant dispute that this was true in her case.)
So, if people judge you by the way you look, or at least make an initial judgement, then if you are representing your business.. how does this translate?

Well, if you show up to networking events with dirty hair, un-ironed clothes and slouched shoulders, then think of how people will see you. Yes, you can never judge a book by it’s cover, however, the reality is that we do form an impression of someone by the way they look. This possibly comes from the time of the caveman and is linked to a survival instinct; you had to know whether someone was friend or foe instantly!

It doesn’t matter how great your product is or how spectacular you are at providing the service that you do, if you are not dressed to reflect what you do, then people will make a pre-judgment on what you provide as a business.

Comments and/or experiences welcome!

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Filed under Marketing, Mindset, Videos

Great Sales tips video

This is an excerpt from Kevin Nations training on how to develop a killer sales presentation for Professional Services. This step is Setting the Agenda

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The cost of Unemployment… death for the other side?

In this time of unemployment, lack of jobs being available, no or little chance of finding work, no end to the recession in sight.. this story sums up how people are feeling..

Today’s news story:

Breaking News

Man had boss killed to save job. 

Spanish police have arrested a man whom they suspect hired a contract killer to murder his boss in a desperate bid to avoid being laid off, newspaper El Pais reported on Tuesday. The head of audiovisual services at the Barcelona International Convention Centre contracted a Colombian man who shot and killed the director of the convention centre on Feb 9, according to police.

The director had planned to lay off the arrested man as part of a restructuring project, police said. In fear of losing his job, the head of services, through his sister, contracted a team of six Colombians who planned and carried out the killing, El Pais reported. Police have also detained the sister and six Colombians.

The shooting marks one of the most extreme actions by Spaniards who fear losing jobs, homes and businesses during a recession in which unemployment is rising faster than in any other developed country. Other cases include an indebted Spanish builder who kidnapped his bank manager at gunpoint and the head of a construction firm who threatened to set himself on fire unless debts he was owed were paid. (Reporting by Andrew Hay; Editing by Matthew Jones)

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Filed under Mindset

Mini Marketing Tip 1 – Social Media

Marketing has had a turnaround! It’s no longer about company promotion,… it’s now about consumer referral.
With tools like twitter, facebook, stumbleupon and youtube, with many others, the public can now vote on their favourite companies… online. Marketing should now be about providing advice, support and expertise to the market, building relationships with your target market. Your brand needs to be online as well as offline, using the social media most relevant to your target market.
Get started now!

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Filed under Marketing, Social Networking for Business

How I made a million by age 17…

Daily Mail
 

Schoolboy entrepreneur Ben Way made a million at 17, but then lost it just as quickly. Now 27 and head of an innovation venturing company, he is savouring success again. He lives alone in London.

 

Read this article here

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Filed under Mindset, Strategy